Pretend Play Toys

Pretend play is where children use their imaginations and embrace their creativity. Our range of pretend play toys, costumes and games are perfect for children’s imaginative role-play and provide hours of fun for all.

Create your stage using a set of scenery and then perform one of 3 classic fairy tales.

£27.99

Is it a book? Is it a playmat? Is it a 3D police car?  Brilliant - it's all three!  A sturdy book that converts into a police car and a playmat for hours of play.

£14.99

An extensive collection of magic props to help you learn an astonishing 150 tricks and illusions to delight and entertain your friends.

£37.00
Adjustable fabric hairdresser’s belt with pouch and 6 wooden play accessories for the budding hairdresser with cute, friendly faces.
£20.99
Encourage the next generation of animal lovers with this interactive 16-piece puppy vet set. The cute electronic puppy responds with different, realistic sounds to gentle touches. Includes portable doghouse, stethoscope, syringe, cone, scissors and more pretend play pet care.
£29.00
Recreate the traditional tale of Red Riding Hood, with this wooden set of scenery and characters, printed leaflet and game, contained in a beautiful lidded plywood box.
£32.00
An imaginative wooden tabletop café shop and counter with everything the budding barista needs for endless role play. Set includes a bean-to-cup coffee machine, food display area, cake stand, chalkboard tablet till and 17 accessories, including the essential loyalty card – just like the real thing!
£49.00

Large painted wooden Fire-Engine and Fire Station set with 4 Fire Fighters, sold together as a Fire Station & Engine Bundle with a massive £20 saving!  A traditional wooden toy set, built to last for hours of fun.

 

£159.00

Gears Activity Set - fantastic construction set for young engineers!

£32.00
Unlock your creativity with this mega MagArt set! With 64 colourful magnetic pieces in a variety of shapes and sizes to build unlimited shapes and designs. Contains 70 model ideas to get you started!
£45.00
Incredible Plus-Plus building system with 250 coloured pieces to build freestyle or follow the guidebook for ideas to build robots galore!
£17.99
Children will love the freedom to build whatever they please, assembling the pre-cut pieces of wood with nails and glue to make their designs.
£21.99

First woodwork set for budding carpenters, create and make vehicles, furniture, complete with safe nails and rubber handled hammer!

£27.99
Create a twisting, turning, glowing kaleidoscope powered by STEM skills! Part of the Gears! Gears! Gears range, children learn cause and effect and can test their early engineering skills. 58 pieces with glow in the dark stickers!
£29.00
Explore your creativity and make dens, tunnels and much more with this clever 85-piece building system of glow in the dark poles and balls. Just add a blanket or sheet to create awesome dens! Includes 30 balls and 55 poles - 39 cms each.
£39.00

Spacious solid wooden multi level toy garage from Le Toy Van with working lift, petrol pumps and helicopter pad is beautifully detailed for hours of fun.

£92.00

The 12 in 1 Solar Hydraulic Robot can be transformed into 12 different mechanical animals or machine robots using this 230-piece kit!

£22.99
Adorable fabric handbag with kitten face to keep the essentials in – lip balm, keys, coins and mobile phone, all in wood and great for role play.
£22.99

The sweetest little bunny in a richly decorated fabric bag with bunny applique.

£15.99
Cute and cuddly soft toy horse in a highly decorated fabric bag with applique pony.
£16.99

Soft and cuddly puppy in a richly decorated fabric bag with puppy applique.

£15.99

Cuddly and cute white poodle in a beautifully decorated fabric bag.

£15.99
A sweet little puppy with soft white fur and shining tiara, nestled into a glittering blue bag with applique decoration.
£15.99

Soft and cuddly Scottie Dog in a bright red tartan bag to carry everywhere you go.

£15.99

Soft and cuddly white unicorn in a pretty pink bag.

£15.99

A brilliant book and playmat set that converts to a 3D dinosaur for roarsome fun!

£14.99

Is it a book?  Is it a 3D racing car?  Is it a playmat?  Brilliant – it’s all three!  A sturdy book that easily converts into a racing car or a playmat for hours of play.

£14.99

Is it a book? Is it a 3D space ship? Is it a playmat? Fantastic - it's all three! This sturdy book easily converts into a space ship or a playmat for hours of play.

£14.99

A book that converts into a 3D fire engine and a road layout playmat for endless fun!

£14.99

Is it a book? Is it a train? Is it a playmat? Fantastic - it's all three! This sturdy book easily converts into a train and a playmat for hours of play.

£14.99
It’s a book that converts into a playmat and converts into a four-wheel drive.
£14.99
Release your inner prankster and cause mayhem and mischief with this box of prank-tastic jokes to play on friends and family. Over 10 pranks for outrageous fun!
£12.99
Simply pop these glasses on and you’re disguised! With bushy eyebrows, large nose and moustache all attached to the glasses nobody will recognise you!
£5.99
£99.00
5 classic practical jokes for fun and games with friends and family.
£12.99

Enthusiastic young magicians will be enthralled by this awesome magic set!  With full instructions and over 40 props to help you perform 35 tricks, you’ll be in the Magic Circle in no time!

£30.00
Create 3 different mystical wands from wooden wands, modelling clay, modelling foam and trims, fully illustrated instructions included.
£12.99

Mini magicians will wow audiences with this bag of tricks, they will look the part too as it contains a hat and cloak!  The 19-piece toy magic set contains a wooden wand, cups, felt rabbit, plastic counters and 4 handkerchiefs and pack of playing cards.

£29.00
Abracadabra, with this dazzling array of tricks and illusions, you will entertain your friends and family. Complete with props and instructions to complete 6 tricks!
£6.99

Create mix and match dinosaurs using 40 magnetic pieces and placing them on a magnetic scene on the playbox lid.  Match the 10 dinosaur cards to make the correct dinosaur or mix them up to make weird creatures.

£19.99
Height adjustable wooden workbench with 3 magnetic wooden tools, a vice, plenty of storage space and 40+ pieces to assemble. Magnetic tool storage and blackboard plus 2 robots to build, plenty of tinkering to amuse younger children and develop an interest in DIY!
£85.00
Incredible Plus-Plus building system with 275 colourful pieces to build freestyle or follow the guidebook for ideas galore!
£17.99

Robot Construction set with 17 colourful wooden pieces to mix and match to create 3 different robots.

£27.00

Invent and build your own moving robots with this Gears, Gears, Gears building set.  Utilise the 116 colourful interlocking pieces, building them in endless combinations, inventing the robots of your imagination that really twist, turn and move!

£49.00
Create beautiful moving gardens, with endless combinations that twist and turn. This 101 piece set works with all Gears, Gears, Gears building sets and is great for developing critical thinking and early STEM skills.
£32.00
Kid’s solve the STEM challenges as they design, build and tweak their own moving machines – maybe a space rover or a crane with this 60-piece set. Fully compatible with our other Gears sets. Great for developing critical thinking and early STEM skills.
£23.99

Build an amazing moving jungle set with this ingenious gear construction kit and watch the mischievous monkeys hang, spin and swing!

£55.00
Build your own motor driven T-Rex dinosaur robot from this comprehensive kit
£16.99
A stunning sparkling flower fairy outfit in a rainbow of colours, with tutu, wings and flower garland.
£21.99
The most beautiful pink, sparkling flower fairy outfit, with tutu, wings and flower garland.
£21.99
Everything you need in a fairy wand. Fabric covered wand, tipped with a sparkling star, trimmed with ribbon streamers and sparkling net.
£3.99

An excellent quality space suit for intergalactic adventures, also includes silver fabric helmet and gloves. Dressing up has never been so much fun!

£30.00

A magnificent 20 piece, 4 storey wooden rocket ship with working elevator, winch, moving knobs and buttons, with a spaceman, alien and accessories.

 

 

£89.00

Design and build your own wooden marble run with chutes and snazzy decorative blocks.

£38.00

Sustainable 100% bioplastic marble run, use the pieces to build the layouts illustrated on the packaging, or design your own.  49 piece set includes 12 marbles.

£26.99
Create a variety of marble runs using the colourful slot-together pieces. Try creating different start points to race the marbles. Start with simple designs and progress to complex runs – 60 pieces, including 8 marbles.
£25.99
Cutting edge, stunt buggy racer with rotating arms and the ability to perform 360-degree flips. Powerful and durable radio-controlled car. Requires 4 x AAA batteries for the car and 2 x AA batteries for the controller – not included.
£17.99

A voice changer that changes from robot to male and female, with added laughter button and press & hold record button, shaped as a large mouth and has an optional, detachable neck cord.  

£14.99

Wicked gadget with 10 different voice changing effects that amplifies and distorts your voice as you laugh, sing, talk or shout!

Assorted colours, not selectable.
£17.99

Our Generation Perfect Score Deluxe Outfit, dress up your favourite Our Generation Doll, or other 46 cm doll

£23.99

Imaginative Play for Every Adventure

Pretend play gives children the freedom to turn everyday moments into their own adventures. Our collection is packed with toys that encourage imagination, storytelling and role play, whether they’re hosting a tea party, caring for a poorly pet, putting on a show or becoming a fairy for the day.

Choose a Pretend Play Toy They’ll Love

Think about the kind of play your child naturally enjoys. Budding hairdressers can practise with a wooden hairdresser and barber kit, while dressing-up fans can transform themselves with a sparkling fairy costume. For children who love performing, a magic set, theatre or puppet can inspire them to create their own stories and shows.

Pretend play is great fun to enjoy alone or with friends and helps children explore ideas, conversations and everyday situations through their imagination. Browse our collection and see where their next adventure takes them.

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Prepare for lift off!  Take a journey through the constellations and discover the wonders of the universe with this brilliant Space Lab.

£15.99
A game for you and your child to complete simple actions, solo or together. Pick a card and follow the action instructions and with a beanbag banana in the game, there will be lots of giggles too!
£19.99

Exciting addition to any wooden trainset, especially the Medieval Train Set, with tunnel, working drawbridge and two pieces of riser track!

£29.00
Always look your best with this cute wooden vanity set, in a useful case. The set contains wooden brush, mirror, pretend make-up, bracelet and hair accessories.
£29.00

An explosive STEM science kit to blow your mind!

£19.99

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