Pretend Play Toys

Pretend play is where children use their imaginations and embrace their creativity. Our range of pretend play toys, costumes and games are perfect for children’s imaginative role-play and provide hours of fun for all.

An adorable toy dog in the softest tufty fabric with everything you need to care for him, presented in a sturdy suitcase. Set includes: Dog, ball, grooming and feeding equipment, all made in robust wood with painted details.
£35.00
A durable wooden post office set with everything you need to weigh and post parcels and letters, brilliant for role play. 20-piece set containing post box, till station, scales, parcels, letters and postcards, stickers, parcel sack and more.
£49.00
Toy Post Office with lots of forms, working scales, stamps, envelopes and things you might find in a real post office, great fun!
£14.99

Selection of UK Currency play money.

£6.99

Three characters in a single puppet doll, with Red Riding Hood, Grandma and the big bad Wolf, in an exquisitely made rag doll puppet.

£29.00
24-piece painted wooden tabletop theatre with characters, 2 reversible, interchangeable stage backdrops and set pieces. Everything you need to perform popular fairytales or for imaginative play. All pieces sore away in a canvas bag in the drawer for easy storage.
£34.00

An Our Generation doll accessory set, for dolls of 46 cms.  A set of cosy pyjamas, snuggly socks and a fleecy unicorn to hug.

£18.99

Build a rocket, train or helicopter using this 17-piece kit.  Brilliant early STEM set with durable, snap-together pieces, easy to assemble and three ways to build!

£25.99

Exciting dino-style wooden bridge is an adventurous addition to any train set.

£21.99
Imaginative wooden dinosaur train crane
£21.99

Awesome 49 piece dinosaur themed wooden train set with colourful prehistoric landscape

£65.00

Thrilling adventures in the land of the dinosaurs with a scary T Rex wooden train tunnel.

£16.99

Timeless Fuzzy Felt Dinosaur set with over 200 felt pieces, 2 boards and storage box.

£19.99

Ready for practice at the barre, a ballerina doll in ballet practice outfit.

£19.99

Lottie doll with long, dark brown hair and a warm winter outfit and her dog.

£23.99

Mi Mic, Incredible value, karaoke microphone and speaker.  

£19.99
Squeeze soft dough through the head moulds – the more you squeeze – the longer the hair. Cut into wacky styles. 2 x 2-part moulds, 2 pots of dough and 1 pair safe scissors.
£11.99

Classic toy soldiers – 32 soldiers in various poses.

£5.99

Inspiring activities, games and art projects for dinosaur mad children, you even make the dinosaur playing pieces to play the game!  The five STEAM based activities and a game will engage your child and encourage an interest in the prehistoric world.

£30.00

A fascinating fairy and unicorn projector and torch with 24 ethereal images to project onto walls and ceilings.

£6.99

Bright red wooden fire engine with 4 fire fighters to ride inside or climb the ladder.  Smooth, quality finish and built to last.

 

Personalise this item with any name or message up to 21 characters for an additional £8.00.

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

£45.00

Much loved hatching egg toy with a pink egg and stegosaurus toy.

£5.99

Much loved hatching egg toy with an orange egg and t-rex toy.

£5.99

Much loved hatching egg toy with a green egg and triceratops toy.

£5.99

Assemble 10 different models with levers and gears, take them apart and build another, each with growing levels of difficulty.  

£22.99

Builder dress up set. For budding builders, featuring – tabard, safety goggles and ID badge with wooden tools

£27.99

Let’s pretend to be a…… doctor, vet, dentist or nurse, you can be all of these with the Medic Dress Up Set.  A set of scrubs (jacket & adjustable trousers) with plasters and wooden thermometer, syringe, pocket watch, clipboard and stethoscope.

£27.99

Police dress up set with tabard, adjustable cap and ID badge, with wooden walkie talkie, torch, hand-cuffs and notepad.  Very arresting!

£27.99

A 12 piece wooden playset for pirates and landlubbers!  Assemble the chunky wooden pirate ship and use the 10 play pieces to inspire imaginative play. 

£33.00

Robust tin kaleidoscope with pirate themed illustrations.

£9.99
A beautiful, soft ragdoll mermaid, part of the Sea Sparkles range by Aurora, with long pink and purple wavy tresses, embroidered face and the most sparkly tail and outfit!
£22.99

Stunning 12-piece wooden beauty set with included draw-string bag. 

£30.00

Little builders will have great constructive fun with a super 24 piece wooden toolbox set.

 

Personalise this item with any name or message up to 25 characters for an additional £8.00.

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items

£19.99

A painted wooden 22-piece toolbox set with a woodpecker theme!  Set includes nuts, bolts, tools and pre-drilled wood to build your own inventions and a cloth bag to safely store the smaller pieces.  Great for manual dexterity.

Personalise this item with any name up to 9 characters for an additional £8.00.

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

 

£39.00

Get cooking with a smart wooden pan set.

£24.99

Essential kit for busy builders – tools and accessories for any toy building site.

£27.99

Handheld microphone with pre-recorded tunes to sing to, record and playback, 3 x AAA batteries included

£19.99

Everybody loves Roly!  The loveable shaggy dog rolls over and laughs while his mouth opens and closes – hilarious fun and giggles.  

£19.99

A cute little wooden fold and go hospital with doctor, nurse, poorly teddy and medical equipment.

£33.00

Two magnetic wooden fantasy friends, Luna the Unicorn and Dora the dragon, to dress up with over 40 magnetic pieces, reversible scenery and stand.

£15.99

Reusable dinosaur sticker book with 8 colourful scenes and 150 stickers.

£3.99

A set of 12 small, detailed, colourful plastic dinosaurs, stored in a ferocious dinosaur head!

£10.99

Astound your friends and family with your math knowledge, using this inventive math magic set to perform tricks, puzzle and games!

£13.99

Gravity defying!  This incredible Pteranodon will balance almost anywhere – even your nose!

£6.99

Stylish and sleek!  Retro styled racing car in green is certain to be a winner.

 

Personalise this item with any name up to 9 characters for an additional £10.00

 

If adding personalisation allow 14 days for delivery. See our Terms & Conditions for personalised items.

£129.00

Stunning, sleek silver metal retro ride-on racing car is guaranteed to be a winner.

 

Personalise this item with any name up to 9 characters for an additional £10.00.  

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

£129.00
A well designed set of tools and pre-drilled colourful shapes with fixings to construct challenges from cards or let your imagination run wild! Amazing designs can be constructed in 3D – 181 piece STEM set.
£19.99

Wooden barber set in suitcase style bag, containing shaving foam and brush, razor, trimmer, scissors, comb, perfume bottle and towel for the best groomed toys around.

£27.00
Take your favourite doll to the hair salon for the ultimate pamper session. 22-piece wooden set including hair salon stand with quality wooden accessories to clip, trim, colour and straighten in pretend play. Also includes a magnetic hair style guide and fold out hair magazine. Requires adult assembly.

Personalise this item with an engraved name or message up to 23 characters for an additional £8.00.

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

£75.00

Twelve piece wooden pretend play make-up set, including pink padded zippered case.

£22.99

A large BRIO racing car in durable plastic with a wooden driver, pull it back and watch it go!

£25.99

Gardening Tool Set for children, with everything needed to help in the garden, or pretend play.  A wooden caddy containing 3 x wooden handled painted metal garden tools and gardening accessory set, including gardening gloves.

 

Personalise this item with any name or message up to 38 characters for an additional £8.00.

 

If adding personalisation allow 10 days for delivery. See our Terms & Conditions for personalised items.

£32.00
A tray of 6 muffins all in smooth, painted wood.
£18.99

Dermatologically tested children’s tattoo set.

£3.99

Colourful wooden 7 piece fruit assortment separate into velcro-joined segments

£15.99

A selection of 8 painted wooden pieces of fruit in a wooden crate.

£15.99
Beautifully detailed, wooden, painted ice lollies from the popular Le Toy Van Honeybake range.
£17.99

Durable plastic toolbox bursting with materials and tools to build whatever you like!  49 piece set, includes pre-cut and drilled wood, plastic parts and fixings with tools and full instruction booklet.

£21.99

Digger paradise!  Little ones will delight in opening the portable playbox to reveal a cool construction play area, complete with roads and an archway.  The set comes with 15 painted wooden play pieces, including diggers, wheeled vehicles, people and accessories.  Store the pieces in the cotton drawstring bag, fold the box up and carry to the next adventure.

£29.00

Create a 3-D card dressing up mask by bending and slotting together pre-cut card pieces to make a T-Rex mask. 

£7.99

Imaginative Play for Every Adventure

Pretend play gives children the freedom to turn everyday moments into their own adventures. Our collection is packed with toys that encourage imagination, storytelling and role play, whether they’re hosting a tea party, caring for a poorly pet, putting on a show or becoming a fairy for the day.

Choose a Pretend Play Toy They’ll Love

Think about the kind of play your child naturally enjoys. Budding hairdressers can practise with a wooden hairdresser and barber kit, while dressing-up fans can transform themselves with a sparkling fairy costume. For children who love performing, a magic set, theatre or puppet can inspire them to create their own stories and shows.

Pretend play is great fun to enjoy alone or with friends and helps children explore ideas, conversations and everyday situations through their imagination. Browse our collection and see where their next adventure takes them.

My Basket

Your basket is empty

- Standard Delivery: Free* (orders over £74.99) or £3.99 (orders £74.99 and under)

- Next Day Delivery*: £6.99 (order by 3pm)

* Mainland UK, excluding Highlands & Islands.

See our delivery page for details and for international orders.

Alternative delivery methods can be selected during checkout.

Subtotal

or